overview benefits to businesses benefits to customers
			Two Cents Design has developed an integrated, progressive approach to web design that empowers and educates both our clients and their customers. Websites give businesses the power and opportunity to build and communicate your identity and values as well as a venue to educate customers about your products and services. BENEFITS TO BUSINESSES Increased Communication Efficacy: Websites are highly effective “virtual storefronts” that enable you to market your products and services to a much wider audience. A website maximized to its fullest potential communicates your identity and values to customers clearly and consistently. Furthermore, as an extension of your business’ identity, a websites provide an effective way to differentiate your business from your competition. Financial Benefits: The creation and maintenance of a strategic web platform provides several opportunities for businesses to increase their revenue: Websites can provide a marked return on your investment by allowing commerce to occur without the burden of extra labor costs. You can also increase your revenue even more by using the website medium to launch into new revenue streams and by selling advertising space to other companies. The virtual nature of a website allows you to achieve more results with less of an investment. For example, websites lower communication expenses by enabling businesses to alter an existing design without the hassles of creating new layouts and templates. Operational Benefits: With a strong web presence, your business will be empowered with several resources capable of providing a more efficient and cost-effective means to operate your company. To name a few, you will be able to extend your operational data such as logistics and supply chain information onto the Internet as well as provide an on-line customer support system, resulting in a reduction in office staff. thus allowing greater access to your company. The interactive nature of a website gives you the power to distribute your internal and external information globally in a quick and easy manner. Structural Benefits: A website enables your business to extend your property beyond a “brick and mortar” shop and into a storefront that’s accessible 24/7. What’s more, you will have a more efficient means to manage your employees as well as conduct business meetings and transfer files through a secure medium accessible from virtually any location in the world. THE BENEFITS TO YOUR CUSTOMERS One of the primary goals of your “virtual storefront” is to satisfy your customers by extending the cumulative tangible and intangible experiences of your business into another medium. Our web solutions will allow your business to open a window-a lens-through which your constituents can observe and interact with your business. The following explains the many benefits that a well-designed website can offer your customers and your business. Greater Accessibility: Customers can access your products and services whenever they desire without the hassles of traffic and location problems. As a result you’re offering them the pleasure and convenience of conducting business with your company in the comfort of their own homes. Increased Customization: We will custom design your website to feature specific functions that target your audience’s unique needs and interests. For example, features such as the ability to access local weather reports, stock reports, travel directions, road conditions, as well as functions that record your customer’s diversified interests-all play into the seductive warmth, security and satisfying potential of a website that ultimately builds customer loyalty and increases your return on investment. A Sense of Empowerment: Websites transfer perceived control of the sales experience your customers. Customers will ultimately gain satisfaction from the site’s accessibility, pertinent information and accommodating customized features. Educate: Another important function of your website is its ability to inform your customers about your business’ identity, values, products and services. When customers are educated on these issues, they will have a deeper understanding of your uniqueness and a more positive perception of your business.
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