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overview strategic function examples			The above icons represent the power, meaning and multi-sensory depth that relevant graphics can add to your website’s functional dimensions. By paying close attention to the strategic usage of icons, your business’ website will be able to providing new stimulating layers of dynamic interaction for your customers.
		The functional aspect of a website is measured in terms of how well a site allows users to perform certain tasks. For instance, a restaurant’s website may allow for online ordering, special menu features, or location mapping. In a task environment, function acts as an enabler for the customer to carry out particular operations on the website. Building function from a strong web strategy allows us to satisfy your customer needs while avoiding the costly expenditures of unnecessary add-ons. Strategic Function: We prefer to think of strategic function as function thought-out; that is, what Internet functions your company should provide based on our initial analysis of your business’ core competencies and constraints, the intended web content, and your competitors’ approach. Again, strategic function aims at cutting your production investment costs by eliminating superfluous site features, and focusing the design resources on the functions that matter most to your customers. To some extent, every website has a functional element which allows the user to perform a given task. A major problem regarding function, particularly for small businesses, is the tendency to replace relevant quality with unnecessary quantity on your website. Therefore, function needs to be just as relevant, researched and planned as any other element, for it represents the nerve center of your website. To illustrate how function applies to various businesses, we have provided the following six examples: If your company is a plant nursery, for instance, the functions of your website might allow customers to browse your catalog, check prices, find horticultural advice, as well as feature your shipping options, updates on gardening events and print newsletters. Restaurant’s websites might enable customers to browse detailed menu listings and receive daily E-mail notices of specials, place a request for call-ahead seating reserve tables, check locations and access directions to your restaurant. A doctor’s office website might provide functions which allow patients to access valuable information explaining your principles and services, patient registration, as well as education on new breakthroughs in your particular practice. Real estate Websites might allow customers to view properties or take virtual tours of properties as well as providing a search engine for categorizing properties by customer needs-budget, location, demographics, etc. As an added value, real estate agencies may want to place local information on their site pertaining to weather, entertainment and so on. Sports websites might function as a portal which enables customers to perform numerous activities such as check scores, statistics, and search by team or by athlete for bios and the option to download multi-media clips. A souvenir or gift shop might use a website as an effective storefront to advertise products online, highlight specific events, generate unique stationary perhaps, or even present the local region to potential visitors. In conclusion, the functional aspect of your website provides your business with an opportunity to create an active, convenient and enabling customer experience.
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