overview style defined stylistic constraints stylistic content the benefits of style style guides
			The strategic use of font, text, color schemes geometric patterns and abstract shapes combine to create a visual synergy known as style. The cumulative power of style serves many functions for your business’ website strategy. In coordination with other website elements and themes, style plays a key role in arousing emotional and intellectual stimulation and creates specific associations in your constituents. We work with closely with your business to create a style that is relevant to your business’ mission, vision and theme. Why? Because style ultimately reflects and communicates the internal self of your business to your customers. Style Defined: In terms of business, style is embodied in brochures, logos, naming schemes, products, packaging, business etiquette and, most importantly, the combined look and feel of your website. Stylistic Constraints: The constraints of style are very similar to the constraints outlined under web strategy. The style of your website is determined by factors such as the preferences, attributes and demographics of your target audience, your competition’s stylistic approach and the site’s content and function. Stylistic Content: Fundamentally, stylistic content is always derived from two important elements: The first is determined by your identity, or what your business is trying to communicate to your constituents. The second involves the way in which your content is communicated in terms of efficacy, clarity and consistency. Benefits of Style: The benefits of style are equivalent with the benefits of all other web strategies. If properly designed and implemented, style can save your business time and money by maximizing the potential of all your websites elements to their fullest. Style can be used to associate unique properties to your business, thereby differentiating your business from your competitors’. For your customers, style dictates the quality of the user experience by providing relevant and satisfying multi-sensory elements that will ensure repeat visits to your virtual storefront. Style Guides: Style guides represent the rules and strategies that control the synergy of all visual elements (i.e. figure, form, text, font, color palette) of your website and the totality of your identity. Style guides serve to empower our clients by allowing them to operate and maintain their website on their own, thus saving them time and money well after the project is completed.
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